Post-pandemic, a perception was spread that only ‘big-screen worthy’ films will work at the box office. The supporters of this theory believed that if a film doesn’t have those cinematic elements and would not make a difference whether one consumes it in cinemas or at home, then such movies will not get the desired audience. The myth was soon broken, and yet, our filmmakers decided to make more and more big-budget action films and thrillers, mounted on a huge scale. While doing so, they ignored the one genre that has the maximum takers – romance. Saiyaara’s blockbuster success has proved that there’s a massive audience for love stories. In fact, its huge box office collection also proves that two upcoming romantic sagas can be at a huge advantage – Kartik Aaryan-Sreeleela’s untitled next directed by Anurag Basu and Milap Zaveri’s Ek Deewane Ki Deewaniyat, starring Harshvardhan Rane and Sonam Bajwa.
Trade experts say that Saiyaara’s massive success prove that Kartik Aaryan-Anurag Basu’s next and Harshvardhan Rane’s Ek Deewane Ki Deewaniyat are also at an advantage
Trade veteran Taran Adarsh said, “Kartik and Anurag’s film will have an advantage. I am sure its producer, Bhushan Kumar, would market the music of this film extensively. Especially when a film gets such roaring success, it charges your every cell. The same applies for Harshvardhan Rane’s film.”
He added, “Love stories can never go wrong. We are all emotional beings and our emotions are connected with someone. That’s why we get affected when we see such films in cinemas. We have a smile on our faces and also tears in our eyes. As a result, I would place my bet on Kartik’s next, Harshvardhan’s next and all other love stories coming in the near future.”
Trade analyst Atul Mohan observed, “Even the films that worked in repeat runs like Laila Majnu, Sanam Teri Kasam, Yeh Jawaani Hai Deewani etc. were all musical love stories. Meanwhile, the industry delivered too many action films and thrillers. The success of these re-releases and Saiyaara proves that the public wants romantic movies on the big screen.”
Taran Adarsh continued, “There was a lot of conviction from the makers of Saiyaara. That’s very important. And the script holds you with great music. I don’t really hum songs, but I was constantly humming the title track of Saiyaara!”
Atul Mohan stressed the importance of songs, “This once again proves that music is very important. We have ignored this aspect in our films. When a song works, the film definitely gets an advantage. Metro…In Dino also worked as its songs worked and that indirectly proved beneficial at the box office.”
Vishek Chauhan, owner of Roopbani Cinema in Purnia, Bihar, stated, “Kartik Aaryan’s next will work on its merit. The people backing it are very good. The music should land well, since they have recreated the Aashiqui track. The vibe of the film is fresh. Kartik’s look is also great.”
More Pages: Saiyaara Box Office Collection
, Saiyaara Movie Review
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