Actors Abhay Deol and Isha Talwar have teamed up for Furlenco’s latest brand campaign, Feel at Home, which reimagines rental furniture as more than just a temporary solution—positioning it instead as a trusted partner through life’s milestones.
Abhay Deol and Isha Talwar bring heartwarming life moments to screen in Furlenco’s ‘Feel at Home’ campaign
The film, notably, does away with a traditional voiceover, opting instead for an original song that guides the storytelling with warmth and rhythm, adding a poetic flow to the visuals. In the closing moments, their daughter brings home a new puppy, symbolically completing the family’s full-circle journey.
Speaking about the project, Keyur Zaveri, Chief Design Officer and Head of Brand at Furlenco, said, “We wanted the film to capture the warmth of everyday life, from little joys to bigger milestones. Abhay and Isha bring relatable charm and chemistry that beautifully reflect Furlenco’s role in evolving with families and celebrating each chapter of their journey.”
Abhay Deol shared that the campaign resonated with him highlighting, “It’s a story that reminds the smallest moments, laughter on the couch or welcoming a pet, are what truly make a house feel like home. I’m glad to bring Furlenco’s message to life.”
Sharing her thoughts on the campaign, Isha Talwar remarked, “The Furlenco campaign made me reflect on how homes grow with us. Some pieces of my furniture carry stories, comfort, and a sense of belonging. It’s a reminder that the magic of home is in the memories we create, not just the walls around us.”
Producers Vipul Thakkar and Aloke Shetty described the campaign as a heartfelt project, and added, “This was a project close to our hearts. Conceptualizing and telling a story that feels real, warm, and universal was truly special.” Rolling out across digital, social, and outdoor platforms, Feel at Home reinforces Furlenco’s role in providing stylish, versatile, and sustainable furniture for modern urban living.
Conceptualized by Very Multimedia Solution Pvt. Limited and directed by Rawshark Films, the film takes viewers on an emotional journey through key chapters of a couple’s life together. The narrative begins with Isha Talwar’s character moving into her first home, greeted by Furlenco’s sleek furniture and a playful puppy. As life unfolds, Abhay Deol joins the story, and together they navigate moments big and small—celebrations, companionship, proposals, pregnancy, and raising a pet—always with Furlenco’s evolving designs adapting to their changing needs.
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