Rashmika Mandanna stuns as new face of Laxmipati Sarees in nationwide campaign : Bollywood News

Rashmika Mandanna has been officially announced as the brand ambassador of Laxmipati Sarees, one of India’s leading saree brands known for its lightweight fabrics and distinctively elegant designs. The association marks a powerful blend of star appeal and cultural legacy as the brand aims to strengthen its connection with audiences across generations.

Rashmika Mandanna stuns as new face of Laxmipati Sarees in nationwide campaign

Sharing her excitement, Rashmika Mandanna said, “Sarees carry so much more than just fabric—they hold our stories, tradition, and timeless beauty. Each one reflects a rich cultural legacy, and Laxmipati makes them so easy to wear—light, vibrant, and full of elegance. I’m so happy to be associated with a brand that brings heritage to life with such effortless style.”

Sanjay Sarawagi, Managing Director of Laxmipati Sarees, highlighted the importance of this association, “For four decades, Laxmipati Sarees has stood for trust, quality, and elegance. Our vision has always been to create sarees that combine heritage with everyday elegance. With Rashmika joining our journey, we are reaffirming our commitment to stay rooted in Indian tradition while connecting deeply with today’s woman. Her grace and authenticity reflect everything our brand aspires to be.”

Adding to this sentiment, Manoj Sarawgi, Director, said, “This is a proud moment for us. Rashmika brings not just star power, but a natural warmth and relatability that our customers love. Her presence will help us reach new audiences while staying true to our core—creating sarees that are light, beautiful, and truly made for every Indian woman.”

Rakesh Sarawagi, also a director, stated, “Rashmika brings an incredible blend of relatability and glamour, which aligns perfectly with Laxmipati’s appeal. Through this campaign, we’re not just showcasing sarees—we’re narrating the story of the modern Indian woman who embraces tradition with confidence and joy.”

On the creative direction of the campaign, Shreyansh Baid, Founder of Shreyansh Innovations, said, “This was a special campaign to craft. Laxmipati’s sarees are known for their lightness, fine fabric, and beautiful designs—we wanted to highlight that sensory elegance in every visual. Rashmika’s presence adds a celebratory warmth to the narrative, making the campaign aspirational and authentic at the same time.”

The announcement comes alongside the launch of a nationwide campaign rolling out today, July 29, 2025, across television, digital platforms, print, and outdoor media. The high-visibility rollout will also include special features during the much-awaited premiere of Kyunki Saas Bhi Kabhi Bahu Thi on Star Plus and JioHotstar.

With Rashmika’s massive fan following and Laxmipati’s four-decade-long legacy, the partnership is poised to be a powerful celebration of modern femininity wrapped in timeless drapes.

Also Read: Rashmika Mandanna starrer Mysaa rolls out with grand launch in Hyderabad; see pics

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