Zee unveils ‘Z’ Whats Next; launches two game-changing hybrid channels to redefine regional entertainment : Bollywood News

Zee, one of India’s most iconic and beloved media brands — with a reach of 854 million viewers across 208 million households — has entered a bold new chapter with the unveiling of its dynamic brand promise, “Yours Truly, Z”. As part of its evolving vision, the network has launched a first-of-its-kind industry-facing initiative, ‘Z’ Whats Next, to spotlight Zee’s transformation into a next-gen content-tech powerhouse.

Zee unveils ‘Z’ Whats Next; launches two game-changing hybrid channels to redefine regional entertainment

‘Z’ Whats Next serves as a recurring platform to bring Zee’s partners face-to-face with the network’s cutting-edge innovations, evolving creative strategy, and cultural reimagination of entertainment. It showcased how Zee is building a future where content flows seamlessly across platforms — from television to OTT to social — while staying deeply rooted in Indian culture.

For marketers, the initiative offered a glimpse into the future of storytelling — from traditional 30-second spots to full-fledged character-led movements. More than adapting to change, Zee is now designing it — and inviting collaborators to build the next chapter of Indian entertainment together. Zee also took the opportunity to launch two new hybrid channels under its umbrella — Zee Power and Zee BanglaSonar, both set to go on-air in August 2025.

Zee Power, tailored for the Kannada market, blends bold, urban storytelling with aspirational content formats targeting younger, semi-urban audiences. Speaking on the launch, Siju Prabhakaran, Chief Cluster Officer – South and West, ZEEL, said, “Zee Power is not merely expanding our regional footprint — it is our way of redefining the landscape of Kannada television.”

Zee BanglaSonar, a first-of-its-kind Bengali hybrid channel, is curated for culturally rooted yet modern viewers with a special focus on male audiences. Samrat Ghosh, Chief Cluster Officer – East, North & Premium Cluster, ZEEL, shared, “With Zee BanglaSonar, we are unlocking untapped potential through engaging storytelling that is rooted in tradition yet contemporary in spirit.” Kartik Mahadev, CMO of ZEEL, added, “With ‘Z’ Whats Next, we are reimagining entertainment through the lens of culture, creativity, and technology.”

As Zee continues to serve every emotional, visual, and linguistic language of Bharat, it solidifies its role not just as a network — but as a visionary content creator for the India of tomorrow.

Also Read: Photos: Arjun Bijlani, Arjit Taneja, Sriti Jha, and others perform at the Zee Rishtey Awards

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